Eda Rose Shane A. Caalaman

Table of Contents

💼 Work Experience

SEO Specialist (July 2025 - Present)

Lead SEO and GEO strategy for ACE and RingVideo, aligning product positioning with search demand to improve organic visibility.
Identify and resolve cannibalization issues across US and international markets, consolidating ranking signals to key product pages.
Launch GEO program, including prompt research and LLM tracking, positioning RingCentral for visibility in AI-generated search results.
Partner with Product Marketing, Content, and Engineering to prioritize SEO initiatives that support revenue goals.

Link Building Supervisor (June 2022 – June 2025)

Reduced tool costs by $12K/year by building custom Airtable workflows to replace Pitchbox.
Cut $200K in agency fees by establishing and leading an in-house link-building team.
Created SOPs and process documentation that enabled the team to scale output without sacrificing quality.
Managed and mentored a team of link-building specialists, improving workflow efficiency and individual performance.

Link Building Specialist (December 2020 - June 2022)

Secured 200+ link placements on high-authority sites, including HubSpot, Canva, and HP.
Built Airtable systems for contact and campaign tracking, reducing manual work and improving outreach response rates.
Maintained long-term partnerships with 200+ editors and webmasters, resulting in repeat placement opportunities.

**Online PR Specialist (May 2019 - December 2020)

Improved a client's (B2B recruitment firm) domain rating from 25 to 45 within three months through evergreen content and targeted outreach.
Executed link building and digital PR campaigns across B2B and B2C accounts, contributing to measurable domain authority growth.
Pitched guest post topics that secured placements on industry-relevant sites, boosting client visibility and thought leadership.
Managed multiple client accounts, delivering regular reporting and actionable recommendations that informed content strategy.

Entrepreneur in Residence (May 2024 - August 2024)

Streamlined team operations by automating workflows using Microsoft Power Automate to increase efficiency and productivity.
Leveraged data analysis tools (Statista, Tableau) to identify emerging trends and opportunities within the Australian health and fitness market.
Conducted a thorough competitive analysis to uncover unique selling points and differentiate our product in the market.

SEO Manager (October 2024 - Present)

Increased domain rating from 33 to 39 within three months through strategic link placements.
Increased organic traffic by 10% by optimizing key landing pages and implementing on-page and technical SEO recommendations.
Own end-to-end SEO for the platform: audits, keyword research, content roadmap, and internal linking—driving traffic increase within three months.
Operate as the sole SEO resource, independently managing strategy, execution, and stakeholder reporting.

SEO Consultant (December 2022 - June 2023)

Increased organic traffic by 30% in two months through strategic prioritization of technical fixes and optimizing existing content with ranking potential.
Built pillar pages and content clusters that established topical authority and supported the 30% traffic increase.
Delivered clear recommendations and regular updates, maintaining stakeholder alignment throughout the engagement.